16 December 2024

Ananda introduces European Call Center to elevate Direct to Dealer support


A Milestone in Ananda’s local strategy

Ananda is excited to unveil its European call center, headquartered in Arnhem, the Netherlands. This launch marks a significant milestone in Ananda’s local strategy aimed at fostering closer connections and providing tailored support for retailers and brands.

Operational since November, the initial focus of the call center is on serving the Benelux, France, and the DACH countries. Given Ananda’s rapid growth across Europe, the call center team is set to expand further in the near future. This expansion will help meet the increasing demand across Europe and provide the support that retailers and brands deserve.

Streamlined support with Ananda’s new European Call Center

Ananda has established its European call center to streamline communication and provide retailers with direct access to support. This customer-centric approach allows retailers to engage directly with Ananda, ensuring faster responses, better service quality, and building long-term relationships.

By managing the first line of service, the call center not only improves internal processes by offering advanced technical support where it’s most needed but also alleviates the workload on brands. This development represents a true win-win for all parties and reinforces Ananda’s commitment to delivering exceptional service across Europe.

Local support and quick response

Our latest team member, Annika de Vree, will be managing the call center. Known for her empathy and solution-oriented approach, her fluency in Dutch, English, French, and German aligns perfectly with Ananda’s goal of providing localized support.


Multiple Languages

Annika de Vree will be responsible for the call center and will serve as the first point of contact. She will lead the European call center, handling customer phone calls and mails, creating tickets, and coordinating them with internal teams. Customers will receive quicker responses to their questions, which will lead to assist their own clients more efficiently and effectively. A true win-win situation for everyone.


Leading Ananda’s new European call center is a great opportunity. My goal is to ensure every retailer receives prompt, accurate support in their local language, creating stronger connections and lasting partnerships.” says Annika de Vree, the new call center manager.

Service Across Europe

The expansion of Ananda’s European team with a new call center is more than just a single role; it is the key to Ananda’s broader European growth strategy.

The introduction of the new call center, alongside local offices and service stations in the Netherlands, Hungary, France, and Italy, with more to come, strengthens Ananda’s global presence. This development reinforces Ananda’s commitment to a proactive, localized service model that addresses the needs of retailers and partners across Europe.

With dedicated marketing, service, product management, and sales departments, the Dutch headquarters serves as a strong and centralized hub. This structure enables Ananda to respond effectively to market needs with a customer-centric approach, making a difference for partners and retailers.


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